How much has Willed raised?

Willed has raised $75.86M across 2 sourced rounds on record. The latest is $69.86M, announced October 19, 2026.

Who invested in Willed?

Investors on record for Willed: Bell Potter, Dave Kaplan, Ellerston Capital, Equity Trustees, Paul Dwyer and Thorney Investment. Equity Trustees led its latest sourced round.

Where is Willed based?

Willed is based in Melbourne, Australia and was founded in 2020.

Willed

Online estate planning platform

Legal and compliance Commerce and retail

Latest funding

$69.86M · October 19, 2026

Led by Equity Trustees · Source: startupresearcher.com

Total raised: $75.86M across 2 sourced rounds

All 2 rounds ↓

Website: willed.com.au.

X: @WilledAustralia · 18 followers.

LinkedIn: linkedin.com.

Categories: Legal and compliance Commerce and retail.

Sectors: E-Commerce, Internet, Legal Tech.

Stage: Series A.

Based in: Melbourne, Australia.

Founded: 2020.

Total raised: $75.86M in 2 sourced rounds.

Last round: Oct 19, 2026 · 4 days ago.

Headcount: 11–50 employees.

X account age: 6 years.

Domain age: 6 years.

On Recent Funding since: Oct 21, 2026.

About Willed

Willed is a company based in Melbourne, Australia, founded in 2020. Recent Funding lists it under Legal and compliance (also Commerce and retail). It raised $69.86M in a funding round in October 2026, led by Equity Trustees, according to startupresearcher.com. Recent Funding has 2 sourced rounds on record for it, totaling $75.86M, the first in June 2022. Investors on record include Bell Potter, Dave Kaplan, Ellerston Capital, Paul Dwyer and 1 other. It was founded by Aaron Zelman, Dave Kaplan and Tim Glasson.

TIMELINE · MONEY RAISED

Willed | 883 days from X account to first raise on record

@WilledAustralia·Raised $76M in 2 sourced rounds·2 signals before the first raise

Money raised, round by round (amounts linked to their source). Pins are dated signals; hover the icons for dates.

Funding rounds

October 19, 2026
Round · $69.86M
EEquity Trustees (lead), DDave Kaplan, EEllerston Capital, PPaul Dwyer
Source: startupresearcher.com
June 14, 2022
Series A · $6M
BBell Potter (lead), EEllerston Capital, PPaul Dwyer, TThorney Investment
Source: smartcompany.com.au
April 23, 2020
Website created
January 13, 2020
X account created

Founders and team

AZ
Aaron Zelman Founder

source: willed.com.au
DK
Dave Kaplan Founder

source: willed.com.au
TG
Tim Glasson Founder

source: willed.com.au

Investors

Similar Legal and compliance companies

CCapitalOS$21.9M Series A · Oct 2026
EEstateMin$1.12M Pre Seed · Oct 2026
RRulen$2.02M · Oct 2026
LLongeye$20M Series A · Oct 2026
FFirstWork$15M Series A · Oct 2026
PPlinto$3.25M · Oct 2026

Questions and sources

Willed: questions and answers

How much has Willed raised?: Willed has raised $75.86M across 2 sourced rounds on record. The latest is $69.86M, announced October 19, 2026.
Who invested in Willed?: Investors on record for Willed: Bell Potter, Dave Kaplan, Ellerston Capital, Equity Trustees, Paul Dwyer and Thorney Investment. Equity Trustees led its latest sourced round.
Who founded Willed?: Willed was founded by Aaron Zelman, Dave Kaplan and Tim Glasson.
Where is Willed based?: Willed is based in Melbourne, Australia and was founded in 2020.

Every amount links to the page it came from. * Estimated from an accelerator's published standard deal, not a company-specific disclosure. How Recent Funding sources and verifies funding data. The same data as JSON: /api/v1/companies/willed (get a free API key).