Swap

Swap provides an e-commerce operating system and platform for global brands.

Latest funding

$40M Series B+ · March 4, 2025

Led by ICONIQ Growth · Source: swap-commerce.com

Total raised: $49M across 2 sourced rounds

All 2 rounds ↓

Website: swap-commerce.com.

LinkedIn: sw-ap.

Categories: AI agents Legal and compliance Fintech.

Sectors: Artificial Intelligence (AI), E-Commerce, Finance, Software, Supply Chain Management.

Stage: Series B+.

Based in: London, United Kingdom.

Founded: 2022.

Total raised: $49M in 2 sourced rounds.

Last round: Mar 4, 2025 · 621 days ago.

Headcount: 251–500 employees.

On Recent Funding since: Sep 29, 2026.

Signals

Website registeredJul 21, 2021 (5 years old)

About Swap

It offers solutions for logistics, compliance, returns, inventory, tax, and cross-border workflows. Swap helps brands build web storefronts and manage their commerce operations.

Funding rounds

Date	Round	Amount	Lead	Source
Mar 4, 2025	Series B+	$40M	IICONIQ Growth	swap-commerce.com
Apr 30, 2024	Series A	$9M	QQED Investors	finsmes.com

Timeline

July 21, 2021
Website created

Founders and team

SA
Sam Atkinson Founder

LinkedIn
ZB
Zach Bailet Founder

LinkedIn
EA
Ehmer Asim Senior Product Manager
KM
Krzysztof Marcisz Senior Vice President of Product
MD
Michael Douroux Chief Revenue Officer
PO
Peter O’Higgins Chief Financial Officer
PU
Piotr Uryga Chief Technology Officer

Acquisitions

Acquired company	Price	Announced
VVizby AI	Not disclosed publicly	Oct 1, 2026
VVizby	Not disclosed	Oct 1, 2026 · Business Wire

Investors

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Other companies backed by ICONIQ Growth

WWealthsimple$425M Series B+ · Oct 2026
PPigment$250M Series B+ · Oct 2026
PPrimer$100M Series B+ · May 2026
HHightouch$150M Series B+ · Apr 2026
DDevoted Health$366M Series B+ · Mar 2026
PPepper$50M Series B+ · Feb 2026

ICONIQ Growth portfolio →

Sources and API

Every amount links to the page it came from. * Estimated from an accelerator's published standard deal, not a company-specific disclosure. How Recent Funding sources and verifies funding data. The same data as JSON: /api/v1/companies/swap (get a free API key).