Supermetrics

Supermetrics is the leading Marketing Intelligence Platform for agencies and brands that allows you to connect, manage, analyze, and activate your data.

Latest funding

$47M Series B+ · March 23, 2026

Source: fundraisingfox.com

Total raised: $98.11M across 3 sourced rounds

All 3 rounds ↓

Website: supermetrics.com.

X: @Supermetrics · 7,794 followers.

LinkedIn: supermetrics.

Categories: Sales and marketing Data and analytics Commerce and retail.

Sectors: Analytics, B2B, Enterprise Software, Marketing, SaaS.

Stage: Series B+.

Based in: Helsinki, Finland.

Founded: 2013.

Total raised: $98.11M in 3 sourced rounds.

Last round: Mar 23, 2026 · 237 days ago.

Headcount: 251–500 employees.

On Recent Funding since: Sep 29, 2026.

Signals

X account@Supermetrics · created Jul 15, 2010 (16 years old) · 7,794 followers

Website registeredJul 7, 2009 (17 years old)

TIMELINE · MONEY RAISED

Supermetrics | 3061 days from website to first raise on record

@Supermetrics·Raised $98M in 3 sourced rounds·2 signals before the first raise

Money raised, round by round (amounts linked to their source). Pins are dated signals; hover the icons for dates.

Funding rounds

Date	Round	Amount	Lead	Source
Mar 23, 2026	Series B+	$47M	—	fundraisingfox.com
Aug 1, 2020	Series B+	$47M	HHighland Europe	startupintros.com
Nov 23, 2017	Series A	$4.11M	OOpenOcean	startupintros.com

Timeline

July 15, 2010
X account created
July 7, 2009
Website created

Founders and team

MT
Mikael Thuneberg Founder

@mikaelthuneberg · LinkedIn
AR
Anssi Rusi Co-CEO
EF
Edward Ford Demand Gen Director
AL
Andrea Linehan Chief Marketing Officer
DW
Duleepa Wijayawardhana Chief Impossible (Innovation) Officer
JH
Jouni Hyötylä Head of Customer Success
MI
Martin Illman VP Global Revenue Operations

Acquisitions

Acquired company	Price	Announced
RRelay42	Not disclosed	Jun 17, 2025 · irblog.prnewswire.com

Investors

Companies like Supermetrics

HHightouch$150M Series B+ · Apr 2026
SSimon Data$54M Series B+ · Aug 2023
PPopwallet
FFROTH
BBackType
AAdEspresso

Other companies backed by Highland Europe

TTitan Operating System$46M Series A · Nov 2026
AAdaptyv Bio$40M Series A · Aug 2026
WWordsmith AI$14M Series B+ · Aug 2026
UUnframe$50M Seed · May 2026
Nn8n$180M Series B+ · Oct 2025
ZZero Networks$55M Series B+ · Jun 2025

Highland Europe portfolio →

Sources and API

Every amount links to the page it came from. * Estimated from an accelerator's published standard deal, not a company-specific disclosure. How Recent Funding sources and verifies funding data. The same data as JSON: /api/v1/companies/supermetrics (get a free API key).