Formula

Formula is an AI-powered SaaS growth platform for D2C brands.

Website: tryformula.co.

Categories: Developer tools and cloud Commerce and retail.

Sectors: Enterprise.

On Recent Funding since: Sep 28, 2026.

Signals

Website registeredJun 10, 2025 (17 months old)

About Formula

It uses behavioral psychology techniques and rapid experimentation to increase conversion rates by 30%. We automate the entire conversion funnel optimization process—from product strategy and design to web development and A/B testing.

Timeline

June 10, 2025
Website created
Summer 2025
EERA · batch
Source: eranyc.com

Founders and team

JS
Jay Shek Founder

LinkedIn · source: eranyc.com

Investors

EERAaccelerator

Companies like Formula

SSpoons
CClee MedicalSeed · Apr 2026
JJooba$4M Seed · Oct 2026
HHivery$30M Series B+ · Jul 2022
RRevolv3$4.5M Seed · Jul 2022
OOkendo$26M Series A · Jul 2022

Sources and API

Every amount links to the page it came from. * Estimated from an accelerator's published standard deal, not a company-specific disclosure. How Recent Funding sources and verifies funding data. The same data as JSON: /api/v1/companies/formula (get a free API key).