- Recent Funding
- Founders
- Elliot Cohen
About Elliot
Elliot Cohen is a co-founder of General Medicine, an online platform that allows customers to search, compare, and purchase healthcare services. He previously co-founded PillPack, which was acquired by Amazon, and worked on Amazon Pharmacy and Amazon Clinic. Cohen believes in putting the customer first in healthcare and aims to make healthcare shopping as easy as shopping for other goods. He has expressed views on the complexities of healthcare and the importance of transparent pricing and customer ownership of their healthcare.
Strengths: founder archetype
one sourced signal · hover a cell for it, click for the source
Why repeat founder
Elliot Cohen has co-founded multiple companies in the healthcare space, demonstrating a pattern of entrepreneurial activity. His background in computer science and product leadership, combined with his deep engagement in healthcare, positions him as both a technical builder and a domain operator.
The signals behind it 2
Network
Timeline, line by line 2
GIn their words
7
- “We've spent decades in healthcare obsessing over who pays for things. That's not actually why people dislike the system. We dislike it because we don't get to be the customer. General Medicine is fixing that. We’re building a healthcare store where you see real prices, real options, and a clinician is there to help you choose.”On the mission of General Medicine and the problems with the healthcare system. · Oct 6, 2026X
- “No matter how long I spend in healthcare it never surprises me how much more complicated it is than i expect and the more clear it is that simplicity is on the other side of putting the customer first.”On the complexity of healthcare and the importance of customer focus. · Apr 30, 2026X
- “Proud of the team -- this is the most interesting product I have ever been part of building and the one I have gotten the most personal benefit from.”Reflecting on the launch of General Medicine's AI experience. · Dec 17, 2025X
- “It’s fun to catch up with friends and great to share more about what we’re building at General Medicine, including our approach to make sure people can own their own healthcare.”Discussing General Medicine's approach to healthcare ownership. · Jul 31, 2025X
- “Today we're launching General Medicine (@generalmedicine), a store that lets you shop for healthcare like you shop for everything else — giving you access to the best care in the world. It’s deeply rewarding to be in the saddle again and serving customers.”Announcing the public launch of General Medicine. · May 22, 2025X
- “In healthcare we should try regulating prices less and funding people directly more.”On healthcare regulation and funding. · Dec 1, 2024X
- “CMS should just dictate that all medical claims are processed in real time like pharmacy would be a more impactful fix than any change to funding or realignment of value.”On improving medical claims processing. · Nov 15, 2024X
Interviews and coverage
3
- General Medicine raises $120M Series B to build healthcare marketplacenews.lavx.hu · Oct 11, 2026
N - Exclusive: PillPack's founders are launching General Medicine--a one-stop online shop for medical careFortune · May 22, 2025
F - Building for the Healthcare Consumer with Elliot CohenAndreessen Horowitz · Apr 1, 2025
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How this is researched
Researched from public pages: press, interviews, the company's site and the founder's own posts. Each source logo links the page that states the row; anything we couldn't source is left out. The archetype is our reading of that record, from a fixed set so founders can be compared. Updated Oct 12, 2026.
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