Tru Fru

Trü Frü offers high-quality, one-of-a-kind snacks made from real fruit and dipped in premium chocolate.

Latest funding

$60M Strategic round · November 10, 2026

Led by Mars · Source: bloomberg.com

Website: trufru.com.

X: @tru_fru · 18,586 followers.

LinkedIn: linkedin.com.

Categories: Sales and marketing Commerce and retail Consumer and social.

Sectors: Consumer, Food and Beverage, Sales.

Based in: Salt Lake City, United States.

Last round: Nov 10, 2026 · 2 days ago.

Headcount: 101–250 employees.

On Recent Funding since: Nov 11, 2026.

Signals

X account@tru_fru · created Jul 6, 2017 (9 years old) · 18,586 followers

Website registeredFeb 21, 2016 (10 years old)

TIMELINE · MONEY RAISED

@tru_fru·Raised $60M in 1 sourced round·2 signals before the first raise

Money raised, round by round (amounts linked to their source). Pins are dated signals; hover the icons for dates.

Sources and API

Every amount links to the page it came from. * Estimated from an accelerator's published standard deal, not a company-specific disclosure. How Recent Funding sources and verifies funding data. The same data as JSON: /api/v1/companies/tru-fru (get a free API key).