Tropic

Tropic is intelligent procurement software that gives finance and procurement teams control of AI and SaaS spend — cut costs and automate every purchase.

Sales and marketing

TIMELINE · MONEY RAISED

Tropic | 65 days from website to first raise on record

@TropicApp·Raised $67M in 3 sourced rounds·2 signals before the first raise

Money raised, round by round (amounts linked to their source). Pins are dated signals; hover the icons for dates.

Funding rounds

Date	Round	Amount	Lead	Source
Feb 1, 2022	Series B+	$40M	IInsight Partners	startupintros.com
Aug 1, 2021	Series A	$25M	CCanaan Partners	startupintros.com
Apr 1, 2020	Seed	$2M	FFounder Collective	startupintros.com

Timeline

1. March 13, 2020
   X account created
2. January 27, 2020
   Website created

Founders and team

• DC
  Dave Campbell Founder

  LinkedIn
• JE
  Justin Etkin Founder

  LinkedIn
• EW
  Elissa Walters Director of Content and Communications
• JG
  Jordana Greenberg VP of Sales
• LG
  Liesl Geier Chief Marketing Officer
• MC
  Maya Connet Vice President of Global Sales
• NV
  Nathan Verni VP of Engineering

Investors

• CCanaan Partnerslead investor
• CCompany Ventures
• FFounder Collectivelead investor
• IInsight Partnerslead investor
• JJason Finger
• MMischief
• NNat Turner
• SScott Belsky
• SShine Capital
• WWilliam Hockey
• ZZach Weinberg

Companies like Tropic

• NNajar$16M Series A · Oct 2024
• RRuka.ai$4.5M Pre Seed · May 2026
• SSastrify$30M Series B+ · May 2023
• VVertice$50M Series B+ · Jan 2025
• KKredete$22M Series A · Sep 2025
• PPerk$200M Series B+ · Jan 2025

Other companies backed by Insight Partners

• CCharta Health$55M Series B+ · Nov 2026
• SSPARETECH$20M Series B+ · Nov 2026
• NNominal$240M Series B+ · Nov 2026
• CCesiumAstro$730M Series B+ · Nov 2026
• NNealle$37.87M Series B+ · Nov 2026
• WWhop$200M Series B+ · Oct 2026

Insight Partners portfolio →