Tracksuit

Tracksuit is the beautiful, always-on and radically affordable way for companies to measure, understand and communicate the value of brand.

Sales and marketing Commerce and retail Media and content

Latest funding

$25M Series B+ · June 12, 2025

Led by VMG Partners · Source: startupintros.com

Total raised: $44M across 3 sourced rounds

All 3 rounds ↓

Website: gotracksuit.com.

LinkedIn: linkedin.com.

Categories: Sales and marketing Commerce and retail Media and content.

Sectors: Brand Marketing, Market Research, SaaS, Software.

Stage: Series B+.

Based in: Auckland, New Zealand.

Total raised: $44M in 3 sourced rounds.

Last round: Jun 12, 2025 · 518 days ago.

On Recent Funding since: Nov 8, 2026.

Signals

Website registeredApr 8, 2021 (5 years old)

TIMELINE · MONEY RAISED

Tracksuit | 664 days from website to first raise on record

Raised $44M in 3 sourced rounds·1 signal before the first raise

Money raised, round by round (amounts linked to their source). Pins are dated signals; hover the icons for dates.

Funding rounds

June 12, 2025
Series B+ · $25M
VVMG Partners (lead), AAltos Ventures, BBlackbird, FFootwork VC, IIcehouse Ventures
Source: startupintros.com
February 1, 2024
Series A · $14M
AAltos Ventures (lead), FFootwork VC (lead), AAscential, BBlackbird, BBree Johnson, IIcehouse Ventures, LLenny Rachitsky, MMark Ritson, SShasta Ventures, TTimothy Brown
Source: startupintros.com
February 1, 2023
Seed · $5M
BBlackbird (lead), AAscential, DDesigner Fund, IIcehouse Ventures, MMark Ritson, SShasta Ventures
Source: startupintros.com
April 8, 2021
Website created

Founders and team

CA
Connor Archbold Founder
MH
Matthew Herbert Founder
DD
Daniel Danilov VP of Strategy & Operations

Acquisitions

Acquired company	Price	Announced
HHall	Not disclosed	Jul 20, 2026 · SmartCompany

Investors

Companies like Tracksuit

RResVR$1.04M Seed · Jun 2024
SStreamzAI
CConducco
LLittlebird$11M Seed · Mar 2026
OOptilogic$40M Series B+ · Apr 2025
FFlorence Healthcare$27M Series B+ · Jun 2022

Other companies backed by VMG Partners

GGradial$65M Series B+ · Jun 2026
AAfresh Technologies$34M Series B+ · Apr 2026
LLyric$43.5M Series B+ · Aug 2025
BBoulevard$80M Series B+ · Jul 2025
FFERMÀT$45M Series B+ · Jun 2025
CClaim (Acquired by GrubHub)$12M Series A · Oct 2024

VMG Partners portfolio →

Sources and API

Every amount links to the page it came from. * Estimated from an accelerator's published standard deal, not a company-specific disclosure. How Recent Funding sources and verifies funding data. The same data as JSON: /api/v1/companies/tracksuit (get a free API key).