Sure

The world's biggest brands are becoming the world's biggest insurance companies. Sure is the AI platform that makes it possible.

Fintech Insurance Commerce and retailPlug and Play

Latest funding

$100M Series B+ · October 18, 2021

Led by Declaration Partners · Source: Los Angeles Business Journal

Latest round on record: Series B+, April 2025, amount undisclosed.

Total raised: $110.6M across 3 sourced rounds

All 4 rounds ↓

Website: sureapp.com.

X: @surehq · 610 followers.

LinkedIn: linkedin.com.

Categories: Fintech Insurance Commerce and retail.

Sectors: Financial Services, FinTech, Insurance, InsurTech.

Stage: Series B+.

Based in: Dallas, United States.

Founded: 2015.

Total raised: $110.6M in 3 sourced rounds.

Last round: Apr 7, 2025 · 584 days ago.

Headcount: 501–1000 employees.

On Recent Funding since: Nov 8, 2026.

Signals

X account@surehq · created Jan 29, 2015 (11 years old) · 610 followers

Website registeredMar 31, 2004 (22 years old)

TIMELINE · MONEY RAISED

Sure | 470 days from X account to first raise on record

@surehq·Raised $111M in 3 sourced rounds·1 signal before the first raise

Money raised, round by round (amounts linked to their source). Pins are dated signals; hover the icons for dates.

Funding rounds

April 7, 2025
Series B+ · amount undisclosed
Source: fundraisingfox.com
October 18, 2021
Series B+ · $100M
DDeclaration Partners (lead), KKinnevik (lead), CCohen Circle, EExpanding Capital, FFTAC Ventures, JJ.A.S Ventures, MMenlo Ventures, VVerdure Capital Management, WW. R. Berkley, WWndrCo
Source: Los Angeles Business Journal
June 14, 2017
Series A · $8M
IIA Capital Group (lead), AAAF Management, AAmtrust Ventures, AAssurant Ventures, BBossa Invest, Fff Venture Capital, FFosun RZ Capital, MMenlo Ventures, NNationwide Ventures, PPlug and Play Insurtech
Source: coverager.com
May 13, 2016
Seed · $2.6M
Fff Venture Capital, FFosun RZ Capital, MMontage Ventures
Source: finsmes.com
January 29, 2015
X account created
March 31, 2004
Website created

Founders and team

JK
Jarod Kolman Founder

LinkedIn
WS
Wayne Slavin Founder

@wayneslavin · source: sureapp.com

Investors

Companies like Sure

DDurin$3.4M Pre Seed · Apr 2025
SSilna$27M Series A · Mar 2025
YYoung Alfred

Other companies backed by Declaration Partners

AAxiom Space$525M Series B+ · Jun 2026
AAltruist$152M Series B+ · Apr 2025
MMdclone$63M Series B+ · Mar 2022
SSynthego$200M Series B+ · Feb 2022
AAmperity$100M Series B+ · Sep 2021

Declaration Partners portfolio →

Sources and API

Every amount links to the page it came from. * Estimated from an accelerator's published standard deal, not a company-specific disclosure. How Recent Funding sources and verifies funding data. The same data as JSON: /api/v1/companies/sure (get a free API key).