Simulate

Simulate, previously known as NUGGS, is a food technology startup specialized in crafting plant-based meat alternatives.

Commerce and retail

Latest funding

$50M Series B+ · June 1, 2021

Led by Seven Seven Six · Source: startupintros.com

Total raised: $57M across 2 sourced rounds

All 2 rounds ↓

Website: simulate.com.

X: @simulate · 2,424 followers.

LinkedIn: media-options-inc.

Category: Commerce and retail.

Sectors: Biotechnology, Food and Beverage, Food Processing, Nutrition.

Stage: Series B+.

Based in: New York, United States.

Founded: 2016.

Total raised: $57M in 2 sourced rounds.

Last round: Jun 1, 2021 · 1,993 days ago.

Headcount: 11–50 employees.

On Recent Funding since: Sep 30, 2026.

Signals

X account@simulate · created Nov 2, 2017 (9 years old) · 2,424 followers

Website registeredJan 20, 2004 (22 years old)

About Simulate

Established in 2018, the company has a diverse product lineup including NUGGS, a plant-based chicken nugget alternative, DISCS, a plant-based chicken patty, and a newly introduced plant-based chicken breast product dubbed "CHICKEN BREAST".

TIMELINE · MONEY RAISED

Simulate | 606 days from X account to first raise on record

@simulate·Raised $57M in 2 sourced rounds·1 signal before the first raise

Money raised, round by round (amounts linked to their source). Pins are dated signals; hover the icons for dates.

Funding rounds

Date	Round	Amount	Lead	Source
Jun 1, 2021	Series B+	$50M	SSeven Seven Six	startupintros.com
Jul 1, 2019	Seed	$7M	—	startupintros.com

Timeline

November 2, 2017
X account created
January 20, 2004
Website created

Founders and team

BP
Ben Pasternak Founder

@benpasternak
ST
Sam Terris Founder

@samterris · LinkedIn · also Freckle
ZT
Zay Turner Founder

LinkedIn
SR
Sean Raspet Technology Integration Lead

Investors

Companies like Simulate

GGreenest FoodsPre Seed · Sep 2022
RRival Foods$11.5M Series B+ · Jun 2025
MMelt&Marble$7.7M Series A · Dec 2025
IImpossible Foods$500M Series B+ · Nov 2021
HHeuraSeries B+ · Feb 2024
HHigh Time Foods$1.2M · May 2025

Other companies backed by Seven Seven Six

AAtomarine$19M Seed · Nov 2026
SStoke Space$1B Series B+ · Sep 2026
SStarcloud$250M Series A · Aug 2026
GGeneral Intuition$320M Series A · Jun 2026
MMedra$52M Series A · Dec 2025
JJump$25M Series B+ · Aug 2025

Seven Seven Six portfolio →

Sources and API

Every amount links to the page it came from. * Estimated from an accelerator's published standard deal, not a company-specific disclosure. How Recent Funding sources and verifies funding data. The same data as JSON: /api/v1/companies/simulate (get a free API key).