New Generation

New Gen builds AI agents for e-commerce brands.

AI agents Commerce and retailPlug and Play

Latest funding

$4.5M Seed · May 20, 2025

Led by South Park Commons · Source: fundz.net

All 2 rounds ↓

Website: new-gen.ai.

X: @ofanewgen · 241 followers.

LinkedIn: anewgeneration.

Categories: AI agents Commerce and retail.

Sectors: Brand & Retail.

Stage: Seed.

Based in: United States.

Last round: May 20, 2025 · 541 days ago.

On Recent Funding since: Sep 28, 2026.

Signals

X account@ofanewgen · created Jan 10, 2025 (22 months old) · 241 followers

Website registeredFeb 5, 2025 (21 months old)

About New Generation

We transform static product catalogs into structured data and generative interfaces that AI can understand, enabling conversational shopping experiences that help customers easily find and buy products wherever they shop.

TIMELINE · MONEY RAISED

New Generation | 130 days from X account to first raise on record

@ofanewgen·Raised $4.5M in 1 sourced round·2 signals before the first raise

Money raised, round by round (amounts linked to their source). Pins are dated signals; hover the icons for dates.

Funding rounds

Silicon Valley Fintech batch 24
PPlug and Play · batch
Source: public.dxp.playbook.vc
May 20, 2025
Seed · $4.5M
SSouth Park Commons (lead)
Source: fundz.net
February 5, 2025
Website created
January 10, 2025
X account created

Founders and team

AB
Adam Behrens Co-founder

@etpuisfume · source: x.com
JA
Jonathan Arena Co-Founder

@jonathan_arena · source: x.com

Investors

Companies like New Generation

SSaleorSeed · Feb 2024
YYouzuSeed · Sep 2026
DDaydream$15M Series A · Apr 2026
TTeleskope$25M Series A · Nov 2025
DDoji$14M Seed · May 2025
IiSeller$12M Series B+ · Jan 2023

Other companies backed by South Park Commons

CCharta Health$55M Series B+ · Nov 2026
VVenomics AI$2.7M Pre Seed · Nov 2026
NNyquis$6.3M Seed · Nov 2026
CCent$15M Series A · Oct 2026
MMaxInsights$30M Seed · Oct 2026
TTown$108M Series B+ · Oct 2026

South Park Commons portfolio →

Sources and API

Every amount links to the page it came from. * Estimated from an accelerator's published standard deal, not a company-specific disclosure. How Recent Funding sources and verifies funding data. The same data as JSON: /api/v1/companies/new-generation (get a free API key).