Who invested in My Choice?

Investors on record for My Choice: Google for Startups Accelerator.

Who founded My Choice?

My Choice was founded by Aren Mirzaian and Matthew Roberts.

Where is My Choice based?

My Choice is based in Toronto, Ontario.

My Choice

My Choice is an insurance aggregator that partners with insurance companies and brokerages to bring customers the power of choice and transparency.

Website: mychoice.ca.

Categories: Fintech Insurance Commerce and retail.

Based in: Toronto, Ontario.

Domain age: 13 years.

On Recent Funding since: Oct 11, 2026.

About My Choice

Its user experience and automation features ensures a seamless and personalized experience, free of the bias and bait-and-switch nature of online insurance shopping.

My Choice is a company based in Toronto, Ontario. Recent Funding lists it under Fintech (also Insurance). It went through Google for Startups Accelerator (Canada). It was founded by Aren Mirzaian and Matthew Roberts.

Funding rounds

June 26, 2013
Website created
Canada
GGoogle for Startups Accelerator · batch
Source: startup.google.com

Founders and team

AM
Aren Mirzaian Founder

source: mychoice.ca
MR
Matthew Roberts Founder

source: mychoice.ca

Investors

GGoogle for Startups Acceleratoraccelerator

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Questions and sources

My Choice: questions and answers

Who invested in My Choice?: Investors on record for My Choice: Google for Startups Accelerator.
Who founded My Choice?: My Choice was founded by Aren Mirzaian and Matthew Roberts.
Where is My Choice based?: My Choice is based in Toronto, Ontario.

Every amount links to the page it came from. * Estimated from an accelerator's published standard deal, not a company-specific disclosure. How Recent Funding sources and verifies funding data. The same data as JSON: /api/v1/companies/my-choice (get a free API key).