Embrace

Embrace offers real user monitoring (RUM) for mobile and web, helping engineering teams quickly identify issues, boost app performance, and improve user experience with full visibility and context.

Latest funding

$45M Series B+ · October 21, 2021

Led by NEA · Source: startupintros.com

Latest round on record: Series B+, June 2026, amount undisclosed.

Total raised: $58M across 3 sourced rounds

All 4 rounds ↓

Acquired by PPalo Alto Networks on July 21, 2026 · Pocket Gamer.Biz.

Website: embrace.io.

X: @embracemobile · 385 followers.

GitHub: embrace-io.

LinkedIn: embrace.io.

Categories: Data and analytics Developer tools and cloud.

Sectors: Analytics, Developer Tools, Enterprise Software, Information Technology, Mobile Apps.

Stage: Series B+.

Based in: Culver City, United States.

Founded: 2016.

Total raised: $58M in 3 sourced rounds.

Last round: Jun 23, 2026 · 145 days ago.

Headcount: 101–250 employees.

On Recent Funding since: Sep 29, 2026.

Signals

X account@embracemobile · created Jun 24, 2016 (10 years old) · 385 followers

Website registeredMar 14, 2013 (13 years old)

TIMELINE · MONEY RAISED

Embrace | 311 days from X account to first raise on record

@embracemobile·Raised $58M in 3 sourced rounds·1 signal before the first raise

Money raised, round by round (amounts linked to their source). Pins are dated signals; hover the icons for dates.

Funding rounds

Date	Round	Amount	Lead	Source
Jun 23, 2026	Series B+	undisclosed	—	startupintros.com
Oct 21, 2021	Series B+	$45M	NNEA	startupintros.com
Dec 1, 2019	Series A	$8M	—	startupintros.com
May 1, 2017	Seed	$5M	—	startupintros.com

Timeline

July 21, 2026
Acquired by PPalo Alto Networks
Source: Pocket Gamer.Biz
June 24, 2016
X account created
March 14, 2013
Website created

Founders and team

EF
Eric Futoran Co-Founder and CEO

@efutoran · LinkedIn · source: foundertrace.com
FN
Fredric Newberg Co-Founder & CTO

LinkedIn · source: foundertrace.com
MS
Maggie Shih Founder

LinkedIn
AT
Andrew Tunall VP, Head of Product
JE
James Elliott VP Sales & CS
JR
Jason Robinson Chief Revenue Officer
MZ
Mark Zeman Chief Experience Officer

Acquisitions

Acquired company	Price	Announced
SSpeedCurve	Not disclosed publicly	Nov 10, 2025

Investors

Companies like Embrace

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DDaptic$15M Series A · Oct 2026
ZZenyardPre Seed · Feb 2026
NNazarSeed · May 2026
AApproximaSeries A · Mar 2025
UUnblocked$20M Series A · Jun 2025

Other companies backed by NEA

DDatabento$100M Series B+ · Nov 2026
BBasalt Health$20M Series A · Oct 2026
PPathos$237M Series B+ · Oct 2026
TTamr$21M Series B+ · Oct 2026
SSpiko Paris, France$90M Series B+ · Oct 2026
AAutomating software development$200M Series B+ · Sep 2026

NEA portfolio →

Sources and API

Every amount links to the page it came from. * Estimated from an accelerator's published standard deal, not a company-specific disclosure. How Recent Funding sources and verifies funding data. The same data as JSON: /api/v1/companies/embrace (get a free API key).