Confido

Confido is the AI infrastructure powering modern CPG — the platform that 200+ brands like OLIPOP, Simple Mills, Dr.

Latest funding

$55M Series B+ · September 22, 2026

Led by Insight Partners · Source: businesswire.com

Total raised: $75M across 2 sourced rounds

All 3 rounds ↓

Website: confidotech.com.

X: @confidotech · 110 followers.

LinkedIn: confidotech.

Categories: Sales and marketing Fintech Data and analytics.

Sectors: B2B, Finance and Accounting, Fintech, SaaS, Analytics, AI.

Stage: Series B+.

Based in: New York City, United States.

Founded: 2022.

Total raised: $75M in 2 sourced rounds.

Last round: Sep 22, 2026 · 51 days ago.

Team: 65 people on the team page.

On Recent Funding since: Sep 28, 2026.

Signals

X account@confidotech · created Aug 3, 2025 (15 months old) · 110 followers

Website registeredAug 30, 2021 (5 years old)

About Confido

Squatch, and Tropicana use to run everything from deductions to production planning. Finance, accounting, sales, and operations, unified in one system for the first time.

TIMELINE · MONEY RAISED

Confido | 12 days from X account to first raise on record

@confidotech·Raised $75M in 2 sourced rounds·1 signal before the first raise

Money raised, round by round (amounts linked to their source). Pins are dated signals; hover the icons for dates.

Funding rounds

September 22, 2026
Series B+ · $55M
IInsight Partners (lead)
Source: businesswire.com
August 15, 2025
Series A · $20M
FFootwork VC (lead), AASDF, BBarrel Ventures, BBFG Partners, HHeirloom, LLiquid 2 Ventures, SSRB Ventures, TThe Fintech Fund, YY Combinator
Source: builtinnyc.com
August 3, 2025
X account created
August 30, 2021
Website created
Summer 2021
YY Combinator · batch
Source: ycombinator.com

Founders and team

JH
Justin Hunter Founder

LinkedIn · source: foundertrace.com
KH
Kara Holinski Founder

LinkedIn

Investors

Companies like Confido

WWrapbook$100M Series B+ · Nov 2021
JJirav$20M Series B+ · Jul 2023
DDaptSeed · Dec 2022
CComulate$20M Series B+ · Feb 2025
FFinto$3.4M Seed · Jul 2026
ZZipSeries B+ · Apr 2026

Other companies backed by Insight Partners

CCharta Health$55M Series B+ · Nov 2026
SSPARETECH$20M Series B+ · Nov 2026
NNominal$240M Series B+ · Nov 2026
CCesiumAstro$730M Series B+ · Nov 2026
NNealle$37.87M Series B+ · Nov 2026
WWhop$200M Series B+ · Oct 2026

Insight Partners portfolio →

Sources and API

Every amount links to the page it came from. * Estimated from an accelerator's published standard deal, not a company-specific disclosure. How Recent Funding sources and verifies funding data. The same data as JSON: /api/v1/companies/confido (get a free API key).