Baton

Baton is a marketplace for buying and selling small businesses.

Commerce and retail

Latest funding

$10M Series A · January 21, 2025

Led by Obvious Ventures · Source: fortune.com

Funding history ↓

Website: baton.com.

X: @baton_market · 581 followers.

LinkedIn: batonmarket.

Category: Commerce and retail.

Stage: Series A.

Based in: New York, United States.

Last round: Jan 21, 2025 · 663 days ago.

On Recent Funding since: Sep 29, 2026.

Signals

X account@baton_market · created Dec 29, 2021 (4 years old) · 581 followers

Website registeredNov 8, 1994 (32 years old)

About Baton

We guide small business owners through the complex challenge of selling their business. Sellers appreciate how our platform helps them seamlessly go from listing to closing with support from our team whenever they need. Buyers know us for our quality of listings, our innovative features, and our speed to close.

Funding rounds

Date	Round	Amount	Lead	Source
Jan 21, 2025	Series A	$10M	OObvious Ventures	fortune.com

Timeline

December 29, 2021
X account created
November 8, 1994
Website created

Investors

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Obvious Ventures portfolio →

Sources and API

Every amount links to the page it came from. * Estimated from an accelerator's published standard deal, not a company-specific disclosure. How Recent Funding sources and verifies funding data. The same data as JSON: /api/v1/companies/baton (get a free API key).