Alta

Alta is a personal style companion that simplifies the daily decision of what to wear, offering stress-free outfit suggestions based on your preferences and daily activities.

Commerce and retailConsumer and socialConviction Embed

TIMELINE · MONEY RAISED

Alta | 714 days from website to first raise on record

Raised $56M in 3 sourced rounds·1 signal before the first raise

Money raised, round by round (amounts linked to their source). Pins are dated signals; hover the icons for dates.

Funding rounds

Date	Round	Amount	Lead	Source
Oct 22, 2026	Series A	$20M	FForerunner Ventures	fortune.com
Jul 8, 2026	Series A	$25M	—	fundraisingfox.com
Jun 16, 2025	Seed	$11M	MMenlo Ventures	techcrunch.com

Timeline

1. July 3, 2023
   Website created
2. Batch 1
   CConviction Embed · batch
   Source: x.com

Founders and team

• JW
  Jenny Wang Founder

  LinkedIn
• JS
  Jeewon Shin Chief of Staff

Investors

• AAglaé Ventures
• CConviction
• CConviction Embedaccelerator
• FForerunner Ventureslead investor
• JJennifer Fleiss
• KKarlie Kloss
• KKelvin Beachum Jr.
• MMenlo Ventureslead investor
• MMeredith Koop
• PParis Johnson Jr.
• RRylee Martell

Companies like Alta

• IiconAIPre Seed · Apr 2026
• FFashor$5M · Aug 2024
• KKnowunitySeries B+ · Jun 2025
• HHulp$2.6M Seed · Aug 2026
• NNeubond$1.97M Seed · Jun 2026
• AAesty

Other companies backed by Forerunner Ventures

• SSuperMe$20M Series A · Oct 2026
• WWabi$55M Series A · Oct 2026
• TTown$108M Series B+ · Oct 2026
• MMarklo AI$5M Seed · Oct 2026
• MMecka$60M Series B+ · Oct 2026
• CClay$115M Series B+ · Sep 2026

Forerunner Ventures portfolio →