Scrunch (Acquired by Sitecore)

AI is now your most important web visitor. As LLMs increasingly answer questions on behalf of humans, your website’s primary audience is no longer people—it’s the AI agents deciding what gets seen, trusted, and chosen. Scrunch is the AI Customer Experience platform built for this shift.

AI agentsFoundation models and research

Scrunch (Acquired by Sitecore) raised $15M in a Series A round announced July 22, 2025, according to scrunchai.com. Investors in that round: Decibel Partners.

Raise history

1. September 29, 2026
   First seen by Recent Funding
   via startups.gallery
2. July 22, 2025
   Series A · $15M
   DDecibel Partners (lead)
   Source: scrunchai.com (startups.gallery listing)

Investors

• DDecibel Partners
• HHomebrew
• MMayfield Fund

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Every amount links to the page it came from. How Recent Funding sources and verifies funding data. The same data as JSON: /api/v1/companies/scrunch-acquired-by-sitecore.