{"pe_firm":{"slug":"white-road-investments","name":"White Road Investments","website":"https://whiteroadinvestments.com","logo":"https://recentfunding.com/logo/d/whiteroadinvestments.com.png","hq_city":"Emeryville","hq_country":"US","founded_year":2008,"stages":["Series A","Series B","Growth"],"sectors":["Consumer","Direct to Consumer","FoodTech","Wellness & Fitness"],"check_min_usd":"500000","check_max_usd":"2000000","portfolio_count":23,"exit_count":0,"profile_source":{"name":"Fundraising Fox Open Dataset","url":"https://fundraisingfox.com/investors/white-road-investments","license":"CC BY 4.0","version":"v2026-09"},"website_says":null,"investor_slug":null,"acquisitions":0,"acquisitions_12m":0,"acquisitions_90d":0,"addons":0,"take_privates":0,"latest_acquisition":null,"aum_usd":null,"aum_source_url":null,"aum":null,"top_categories":[],"url":"https://recentfunding.com/pe-firms/white-road-investments/"},"acquisitions":[],"similar_firms":[{"slug":"tsg-consumer-partners","name":"TSG Consumer Partners","logo":"https://recentfunding.com/logo/d/tsgconsumer.com.png","hq_city":"Larkspur","hq_country":"US","acquisitions":1},{"slug":"sonoma-brands-capital","name":"Sonoma Brands Capital","logo":"https://recentfunding.com/logo/d/sonomabrands.com.png","hq_city":"Sonoma","hq_country":"US","acquisitions":0},{"slug":"ta-associates","name":"TA Associates","logo":"https://recentfunding.com/logo/d/ta.com.png","hq_city":"Boston","hq_country":"US","acquisitions":3},{"slug":"roark","name":"Roark","logo":"https://recentfunding.com/logo/d/roarkcapital.com.png","hq_city":"Atlanta","hq_country":"US","acquisitions":0},{"slug":"endeavour-capital","name":"Endeavour Capital","logo":"https://recentfunding.com/logo/d/endeavour.com.png","hq_city":"Portland","hq_country":"US","acquisitions":0},{"slug":"lion-capital","name":"Lion Capital","logo":"https://recentfunding.com/logo/d/lioncapital.com.png","hq_city":"London","hq_country":"GB","acquisitions":0},{"slug":"juggernaut-capital","name":"Juggernaut Capital","logo":"https://recentfunding.com/logo/d/juggernautcap.com.png","hq_city":"Washington","hq_country":"US","acquisitions":0},{"slug":"chartwell-investments-entrepreneur-founder-capital","name":"Chartwell Investments Entrepreneur & Founder Capital","logo":"https://recentfunding.com/logo/d/chiefcap.com.png","hq_city":"New York","hq_country":"US","acquisitions":0}],"source":{"profile":"Fundraising Fox Open Dataset (CC BY 4.0)","profile_url":"https://fundraisingfox.com/investors/white-road-investments"},"meta":{"notice":"No API key: 10000 requests a day per client, then a 429. Get a free key with just an email: POST https://recentfunding.com/api/keys/new with the JSON body {\"email\": \"you@example.com\"} (or use the form at https://recentfunding.com/api-key/). The answer's \"key\" starts with rf_; send it on every request as the header \"Authorization: Bearer rf_...\" (X-API-Key: rf_... or ?api_key=rf_... also work).","get_key":"https://recentfunding.com/api-key/","create_key":{"method":"POST","url":"https://recentfunding.com/api/keys/new","body":{"email":"you@example.com"}},"send_key":"Authorization: Bearer rf_...","daily_limit":10000,"remaining_today":9689}}