{"pe_firm":{"slug":"princeton","name":"Princeton","website":"https://princetonequity.com","logo":"https://recentfunding.com/logo/d/princetonequity.com.png","hq_city":null,"hq_country":"US","founded_year":2015,"stages":["Growth"],"sectors":["Consumer","Sports Tech","Wellness & Fitness"],"check_min_usd":null,"check_max_usd":null,"portfolio_count":28,"exit_count":0,"profile_source":{"name":"Fundraising Fox Open Dataset","url":"https://fundraisingfox.com/investors/princeton","license":"CC BY 4.0","version":"v2026-09"},"website_says":null,"investor_slug":null,"acquisitions":0,"acquisitions_12m":0,"acquisitions_90d":0,"addons":0,"take_privates":0,"latest_acquisition":null,"aum_usd":"1716754013","aum_source_url":"https://adviserinfo.sec.gov/firm/summary/310405","aum":{"usd":"1716754013","original":null,"currency":"USD","fx_rate":null,"as_of":"2026-03-30","source_url":"https://adviserinfo.sec.gov/firm/summary/310405","method":"form_adv","adviser":{"name":"PRINCETON EQUITY GROUP","crd":"310405"},"quote":null},"top_categories":[],"url":"https://recentfunding.com/pe-firms/princeton/"},"acquisitions":[],"similar_firms":[{"slug":"seawall-capital-llc","name":"Seawall Capital, LLC","logo":"https://recentfunding.com/logo/d/seawallcap.com.png","hq_city":null,"hq_country":null,"acquisitions":0},{"slug":"draycott","name":"Draycott","logo":"https://recentfunding.com/logo/d/draycott.pt.png","hq_city":"Lisbon","hq_country":"PT","acquisitions":2},{"slug":"tsg-consumer-partners","name":"TSG Consumer Partners","logo":"https://recentfunding.com/logo/d/tsgconsumer.com.png","hq_city":"Larkspur","hq_country":"US","acquisitions":1},{"slug":"roark","name":"Roark","logo":"https://recentfunding.com/logo/d/roarkcapital.com.png","hq_city":"Atlanta","hq_country":"US","acquisitions":0},{"slug":"halifax-group","name":"Halifax Group","logo":"https://recentfunding.com/logo/d/thehalifaxgroup.com.png","hq_city":"Washington","hq_country":"US","acquisitions":0},{"slug":"north-castle-partners","name":"North Castle Partners","logo":"https://recentfunding.com/logo/d/northcastlepartners.com.png","hq_city":"New York","hq_country":"US","acquisitions":0},{"slug":"juggernaut-capital","name":"Juggernaut Capital","logo":"https://recentfunding.com/logo/d/juggernautcap.com.png","hq_city":"Washington","hq_country":"US","acquisitions":0},{"slug":"sonoma-brands-capital","name":"Sonoma Brands Capital","logo":"https://recentfunding.com/logo/d/sonomabrands.com.png","hq_city":"Sonoma","hq_country":"US","acquisitions":0}],"source":{"profile":"Fundraising Fox Open Dataset (CC BY 4.0)","profile_url":"https://fundraisingfox.com/investors/princeton"},"meta":{"notice":"No API key: 10000 requests a day per client, then a 429. Get a free key with just an email: POST https://recentfunding.com/api/keys/new with the JSON body {\"email\": \"you@example.com\"} (or use the form at https://recentfunding.com/api-key/). The answer's \"key\" starts with rf_; send it on every request as the header \"Authorization: Bearer rf_...\" (X-API-Key: rf_... or ?api_key=rf_... also work).","get_key":"https://recentfunding.com/api-key/","create_key":{"method":"POST","url":"https://recentfunding.com/api/keys/new","body":{"email":"you@example.com"}},"send_key":"Authorization: Bearer rf_...","daily_limit":10000,"remaining_today":9822}}